According to my extensive research, I learned that there are three levels to the traditional distribution model: the producer, wholesaler, and retailer. Each are to protect their best interests, such as if one decides to leave the other in a transaction, then there is going to be a severe retaliation upon the product. I could directly distribute my magazine using my own salesmen and warehouse to produce it, which could decrease my costs significantly because I wouldn't have to pay for the wholesalers or the retailers. Although, that would also mean that I would have to use my own resources, wherein if I don't have a lot, then I'm in trouble. That might be how I might start out, just to spread my product around and get it some exposure. Then, if I obtain enough money and resources, then I can move on to sell through other forms of distribution. Newsagents or distribution companies would also help in spreading the magazine, like Curtis Circulation Company. Curtis Circulation Company is one of the leading magazine distributor in the market, having retail sales over $550 million/year. Talking about the three levels of distribution, this company is the link between all those levels, which is a huge advantage for me as a product and they distribute all over North America, which is also my goal.
To elaborate all this and to make it simpler, there are many ways that I could distribute my magazine. Traditionally, most magazine companies distribute their product via newsagents, supermarkets, department stores, chain stores, and most recently their website. The way that they can be distributed all connects to the idea of the different levels of distribution. Traditionally, like most products, the magazines may be sent to a warehouse to store and distribute once the product is needed to be delivered to the stores. Newsagents are the people I would and should most likely talk to in order to try and distribute my product efficiently and effectively. They can help me in terms of figuring out the method that I would like to distribute my product and what my best path should be, since they're more experienced in the field than I am. Technically, I could follow the warehouse method of distribution or I could have my own people to distribute the product from our facilities to each store -- supermarket, department stores, and chain stores -- since that could save me money. Really I could go either way; but considering that my product is in a small scale for now, I might have to resolve this by distributing my product using my own resources and when it grows, then I can move to the warehouse method. Lastly, in this time and age, technology is a major factor in distribution. Making my own website could easily personalize our product and make it easier to access for everyone. Most magazine companies have subscriptions through the website and that could easily raise our revenue. The only thing is that I would have to find a way to spread the word, maybe social media.
I could easily follow all the traditional method of distributing my magazine. As I said earlier, I could start by directly distributing my magazine to different stores using my own resources, then move to the warehouse method when I get enough money to succeed. I can distribute it via different stores and spread the word using social media. I could also spread the word using connections made by the newsagents. Lastly, focusing on electronic distribution is one big thing for me because it's a technological age and it's easier to spread my product since word on the internet travels pretty fast.
To elaborate all this and to make it simpler, there are many ways that I could distribute my magazine. Traditionally, most magazine companies distribute their product via newsagents, supermarkets, department stores, chain stores, and most recently their website. The way that they can be distributed all connects to the idea of the different levels of distribution. Traditionally, like most products, the magazines may be sent to a warehouse to store and distribute once the product is needed to be delivered to the stores. Newsagents are the people I would and should most likely talk to in order to try and distribute my product efficiently and effectively. They can help me in terms of figuring out the method that I would like to distribute my product and what my best path should be, since they're more experienced in the field than I am. Technically, I could follow the warehouse method of distribution or I could have my own people to distribute the product from our facilities to each store -- supermarket, department stores, and chain stores -- since that could save me money. Really I could go either way; but considering that my product is in a small scale for now, I might have to resolve this by distributing my product using my own resources and when it grows, then I can move to the warehouse method. Lastly, in this time and age, technology is a major factor in distribution. Making my own website could easily personalize our product and make it easier to access for everyone. Most magazine companies have subscriptions through the website and that could easily raise our revenue. The only thing is that I would have to find a way to spread the word, maybe social media.
I could easily follow all the traditional method of distributing my magazine. As I said earlier, I could start by directly distributing my magazine to different stores using my own resources, then move to the warehouse method when I get enough money to succeed. I can distribute it via different stores and spread the word using social media. I could also spread the word using connections made by the newsagents. Lastly, focusing on electronic distribution is one big thing for me because it's a technological age and it's easier to spread my product since word on the internet travels pretty fast.
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