Target Audience Research 2

Another part of my target audience are adults in their 20s or 30s. According to my research, Porter magazine has an older target audience, but is still relevant to my target audience of the youth division. Their magazine is predominantly of the female demographic, which matches my target audience. They appeal to women of all ages, which means that they can still be relevant to my magazine. They capture women empowerment and confidence among women. They also have a specific set of pages for this topic and several major articles about women achievement, which i plan on capturing. In terms of geography, they're fairly accessible everywhere, but are limited to about 60 countries -- predominantly in the U.S. and the U.K. The magazine is also relatively easy to read and understand, so education level isn't an issue. It might although pose as a problem for some people money-wise because the magazine is $9.99 USD. Some may not find this appealing; but for the price, it's relatively worth it because it's as thick as a book and has a myriad of content.

Porter magazine is a growing magazine, with a circulation of 152, 000 that places it in the same level as British Vogue, which had circulated about 192, 000 issue. The magazine itself isn't big on advertisement, such as billboards, television ads, etc. They, although, do have a striking and successful website that many audiences are attracted to. This makes enough revenue for them to succeed as a product, but they're recently taking a sizable amount of money for advertisement opportunities to make it more popular. They're mostly just distributed on the shelves of supermarkets; but besides that, there isn't much that goes into advertisement. Along with the website is their app, which boosts the entire package of the magazine itself. The magazine is subtle, simplified, and takes some of the greatest women in the fashion industry to be featured; which makes their magazine a success.