Super Bowl Commercials

In furthering my research in marketing for my magazine, I came across three Super Bowl commercials that I thought would enhance how I would market my magazine to a specific target audience. I took down some of the techniques that made the commercial appealing to the target audience and how I could use it to my advantage to appeal to my target audience.

The first commercial I watched was Lindsey Vonn's NBC Winter Olympics (2018) ad to showcase the 2018 Winter Olympics. Their goal was to, essentially, make people of any age watch the Olympics and actually be interested in it by using pathos in the ad. They achieved and successfully portrayed pathos throughout the ad by showing the adversities that Lindsey Vonn faced, just to win in the Olympics; almost making us, Americans, feel patriotic because the ad show how Lindsey Vonn, an American Olympic player, went through it all and still won the games. For my magazine, I can definitely use pathos to come across my idea that anyone can be models if they're confident enough to do so.

The next commercial I watched was a Coca-Cola ad that showcased their brand and their new Coca-Cola packaging. Their goal was to show that Coca-Cola is suited to everyone who drinks it -- regardless of age, gender, color, and many others. They achieved to show this by showcasing people of different kinds and origins coming together, all with one common denominator -- Coca-Cola. It reminded everyone about diversity and that we should all embrace it. Pathos was their main technique in sending this message to their target audience; which was essentially everyone, as they wanted to send the messages to people of all ages and color, etc. I could definitely use this technique as my goal in my magazine is to embrace people of different colors, sizes, and many others.

Lastly, I decided to watch a different commercial from the other two I wanted to use for marketing, which was the Amazon commercial. They showcased Alexa, which is one of their greatest products in providing care for people in an attempt to make their lives easier. They used humor and practicality to successfully showcase all of Alexa's capabilities. They utilized some of the greatest celebrities today, like: Rebel Wilson, Gordon Ramsey, Cardi B, and Anthony Hopkins. Seeing the different celebrities involved in the ad made Alexa appeal to almost all ages, excluding children because it didn't seem realistic for children to use an Alexa. The ad itself was hilarious, but it also showed what Alexa can do -- from searching recipes, to calculations, to playing music, and to calling people. I could use their subtle techniques in my magazine and definitely humor because fashion magazines tend to be more serious; I would like to incorporate a bit of humor to lighten up the mood in my magazine.